Instagram is one of the top platforms for online business. However, most brands depend on Instagram nowadays due to its amazing features. Have you checked out all the features? You can do something good with your Instagram bio. Here you add a link in the bio.
Moreover, what do you mean when Instagram says the link in the bio? I know most people don't know about this. And some people don't take it seriously.
But this is an essential feature for your online business. That is why I decided to write about this topic. So, let's discover Instagram Link in Bio:
What Is “Link in Bio” on Instagram
A link in the bio on Instagram means setting up a “ Call to Action “for the customer. However, it contains a URL that will take your customer to your website. You must maintain an Instagram policy to post this link in the bio.
When you click any link, it will open another landing page. Landing page means which link you click. That means it is an awesome process to grab traffic for your website. Because if you have enough followers on Instagram, they will visit your website at least.
How to Add Links to Your Bio
I hope you know what a Link in Bio on Instagram means. Do you know how to add links to your bio? If you know this, then it's good. But if you don't know, then don't worry. Because now, I will tell you the steps on how you can do this. So, let's know:
1. First, open your Instagram App
2. Now tap on your profile picture on your Instagram at the lower right corner
3. Now click on "Edit Profile."
4. Go to the Link section and tap on "Links."
5. Now click the "Add External Link" section
6. Now go to your website and copy your link and paste it into the URL section
7. If everything is okay, then click Done.
If you create any post or story, you can include a "Link in Bio" and drive traffic to your website.
Do Bio Links Drive Traffic?
I can say that, Yes, it is a working method. But everyone wants to prove it. If you want to prove then, you need to open Instagram analytics. Therefore, you have to switch to a business account.
Analytics will show the reach and engagement you get from your post & stories. Through this analytics, you will get ideas about marketing tactics. You can also get information from your host provider.
When you intend to do business through Instagram, you must consider everything. Because if you avoid any single thing, you will go behind your competitor. I know most people avoid this Link bio. But this is essential to drive the audience to your website.
Moreover, I’ve clarified my audience's confusion in this article. If you have your business on Instagram, you must use your Instagram Link Bio. Because it can help to grow your online business.